It is the mission of ERA (Electronics Representatives Association International) to support its members in optimizing the professional outsourced field sales function in the global electronics industry by providing programs and activities that educate, inform and advocate for manufacturers’ representatives and the manufacturers they represent.
Recognizing the varying market dynamics of different sectors of the electronics industry, ERA is organized into nine marketing groups: Communications; Components; Computer; Consumer Electronics; Electronic Systems Integration; Instrumentation; Materials, Assembly & Production; RF/Microwave; and Semiconductors.
The marketing group structure helps assure the direct relevance of one’s ERA participation. One gains valuable contacts, exchange ideas with peers and with manufacturers, share experiences and contribute toward one’s own professionalism and that of one’s colleagues.
For more information: http://www.era.org/